Burn the Ships U
scale your business now
Get the proven strategies and frameworks that Matt and Judge used to build and sell 9-figure businesses.
DISCLAIMER OF LIABILITY: The material and information contained on this website including but not limited to, text, video submissions, testimonials, images and graphics, is for general information purposes only.  You should not rely upon the material or information on this website as a basis for making any business, legal or any other decisions.  Your own due diligence is required regarding everything you see, hear and read.

WARNING: Burn The Ships University teaches you the “language of business”. It is your responsibility to complete two action steps with this content. Step one is to commit to watching, listening and learning this content and completing every exercise in each workshop and lesson. Step two is to commit to becoming a master at the language of business by implementing these concepts within your business immediately. If you are not willing to complete both of these steps in their entirety, you can stop reading here and go back to scrolling your Facebook feed.

HUSTLE 'N GRIND IS NOT THE ANSWER. LEARNING THE LANGUAGE OF BUSINESS IS.

The schools and social media have failed us all.

We were you. We were on the hamster wheel too, doing the school of hard knocks thing and it wasn’t working. Our entrepreneurial dream was more like a nightmare and it went on not for weeks or months, but for years.  
 
Our journey was your current journey. We were the mules. Our business worked when we worked, and we were forced to work all the time. Teachers, guru’s, and mentors didn’t show up for us, and the struggle was real. The revenue was small and so were the profits. But the worst part, was that we were still doing everything, every day. Looking back, the solution was simple. We still didn’t understand the “Language of Business.” So we made a critical decision.  
 
We decided to “Burn the Ships” and learn the language of business. We became masters at the game of business, and everything began to change. Our companies became aligned, empowered and laser focused. Our clients loved their experience and kept coming back to us with more business. Our hiring problems went away along with our firing and management problems and yes…the revenue and profits started to grow – FAST. 
 
In the end, we both built 9-figure businesses. We got our piece of the American Pie, and now, via BurnTheShipsU.com we are teaching you the “Language of Business”. It is the final piece you need to get off the hamster wheel and get your piece of the American Pie as well.

In 7 simple steps, here is how we did it...
  • Start with the end in mind. How much money do you want? What is the impact you want your business to make? Do you want to sell it? If so…for how much? Starting with the end in mind is the key to building out an amazing company that makes your effort worth it in the end.
  • Learn to lead. Becoming a world class leader is how you find and retain great people. Great people want to work for great people and great companies. Once everyone gets aligned to the same mission, magic happens within your organization.
  • Building a growth culture. Culture is a nice word, but unless it is a culture of growth, it is just a word. We built real companies because our cultures were focused on growth. Revenue growth, profit growth, customer growth and personal growth for everyone on our teams.
  • We crushed the competition with our niche. Experts get paid and amateurs get crushed. Experts are the best in their niche and amateurs are generalists. Getting laser focused and building a market dominating niche business.
  • ​Recurring revenue. Everything in a business gets better with recurring revenue. You can predict cash flow needs and therefore, hiring needs, infrastructure needs, equipment needs and so one. Building out recurring revenue does one more thing…it increases the value of your company…BIG TIME.
  • How to quickly scale your business. Working hard is part of the entrepreneurial journey. But working hard without getting rich sucks and most businesses in America finish this way. The owners bust their ass forever and have very little to show for it. Not us, we built businesses that spit out lots and lots of tokens, each and every month.
  • Infrastructure to sell at any time. Even if your end game doesn’t include selling your business, it should be built to be sold to the highest bidder at any time. This is part of the language of business. Building an enduring, profitable and sell-able business.
These 7 steps are now the backbone of BurnTheShipsU.com. We have turned each step into what we call “workshops”. Each workshop has multiple lessons within them. In the end, these 7 steps become your path to learning the language of business, and your roadmap to your piece of the American Pie. We are your teachers, your confidants, your biggest fans. Come along for the journey. Make it happen.
Meet Your Instructors
MATT MANERO
Matt launched his first company, Commercial Fleet Financing, Inc. (CFF), in 1995 with a phone, a folding table and the unyielding confidence of a single client, a trucker.

Fast forward 24 years and CFF, has funded over $1 billion in transportation equipment with annual business of $150,000,000+. CFF has served more than 10,000 clients and has become one of the largest independently owned transportation finance companies in America. CFF is a 4-time winner of Inc. Magazine’s Top 500/5000 Fastest Growing Companies in America and a 3-time winner of The SMU Cox School of Business 100 Fastest Growing Companies.

His companies have been featured in media outlets such as MSNBC, Forbes, Dallas Business Journal, Fleet Owner and Overdrive Magazine just to name a few.

Matt has been a featured TEDx speaker and is the author of two books, “The Grit,” and his most recent, “You Need More Money,” published by Penguin/Random House. He has hosted the nationally syndicated weekly radio show called “The Grit” and currently hosts his weekly podcast cast called, “You Need More Money”.

Matt and his wife Rokki have been married for 20 years and have 3 wonderful boys, John 17, Jack 15 and Julian 13. They reside in the Dallas/Fort Worth area of the GREAT STATE OF TEXAS!

Learn more at www.MattManero.com.
Core Values We Live & Die By

SPEED

All day, every day.

Profit

We believe money is a GREAT thing.

Strategy

We play chess, not checkers.

Impact

Success serves us all.
Judge Graham
Judge Graham is a hard-hitting, action-oriented entrepreneur with a successful track record of growing companies and selling them for hundreds of millions of dollars.

His companies have won numerous high-profile business accolades, including Inc. 5000 and multiple best places to work awards. He has also been featured in media outlets like AdWeek, Ad Age, Forbes, Bloomberg, CNBC, Money and many more.

He currently hosts the top-rated Scale & Exit podcast and is an acclaimed author. Judge is the go-to expert on helping businesses identify and capitalize on opportunities to improve revenue and corner markets through integration of cutting-edge positioning, culture, technology, marketing and sales.

Judge lives in the Dallas-Fort Worth area with his wife Jordan and their two boys Jake and Jett.

Learn more at www.JudgeGraham.com.

MATT AND JUDGE HAVE BEEN SEEN OR
FEATURED IN THE BELOW AND MANY MORE

Judge AND Evan HAVE BEEN SEEN OR
FEATURED IN THE BELOW AND MANY MORE
Frequently Asked Questions

What is it?

BTSUniversity scales your business with speed and without chaos. Judge Graham and Matt Manero used these exact strategies to build and sell 9-figure businesses, and you now have access to them all. Our online University is specifically structured to build or rebuild your business regardless if you are just getting started or you are a seasoned entrepreneur who wants to get to the next level. Join us, become part of our unique eco-system of real business owners who have clarity, structure, liquidity and most importantly FREEDOM.

WhO is it for?

Our ideal client is someone who owns or manages a business. While our BTS Business Bootcamps attendees must have annual revenue of $1 million our University is open to anyone. You can take in our content at your pace and even involve other decision makers within your organization. In order to scale your business, you need people, so we expect that you will want to share this content with others within your organization. No problem with us. Your lifetime membership allows you to share this information with other key decision makers within your organization.

How does it work?

Judge and Matt have worked hard to create our courses in a specific format that builds your business THE RIGHT WAY. It starts with your “business DNA”, followed by developing a competitive analysis to determine your niche, and then building our a company culture and organization that makes everyone empowered AND accountable. Our University finishes with real life strategies that can be used each and everyday to align everyone from the intern to the CEO and achieve your goals. We have broken each section into “workbooks” and within each workbook are “lessons”.

What Do i get?

Once enrolled into BTSUniversity, you will enjoy the following benefits. Full access to our online workshops and lessons 24/7/365. In addition, you will get access to our weekly 2-hour call with Judge and Matt on the BTSUniversity private Facebook page. During this call, you can fire live questions to Judge and Matt about anything that is currently impacting your business. Lastly, you will enjoy connections with the Burn The Ships Ecosystem of members. Are members are throughout North America, from within various industries. The primary common thread of our members is that they are all serious business owners who want to get to the next level. For some the next level is their first $1 million in annual revenue, for others, the next level is getting to $100 million in annual revenue. 

When Does it Start?

You are purchasing one time, lifetime access to BTSUniversity. Once your registration is complete, you will have full access 24 hours a day, 7 days a week, 365 days per year to absorb the content at your own pace Go as fast or slow as you are comfortable with, because you get full access to everything. We don’t withhold any content from you. In fact, we continue to add new and valuable content often, all 100% FREE to you.

Why does it exist?

Judge and Matt have built real businesses. Real 9-figure businesses. We know what the process looks like, and it is very different than the process you are going through. Odds are you are on the hamster wheel, and it is costing you time, money, and energy. Real businesses are actually much easier and less chaotic than you think. We are here to teach you how.
Matt & Judge's Experience
is battle-tested & proven
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Burn the Ships U
Deep Dive of what you'll get inside
7 workshops with 38 lessons where Matt and Judge take you through the proven process of scaling your business now.
Proven frameworks and templates that have made Matt and Judge use to build and sell 9-figure businesses. 
Weekly 1-hour live group call with Matt and Judge, plus access to a private members-only group to expand your network.

WHAT MEMBERS GET

HOW YOU BENEFIT FROM BURN THE SHIPS UNIVERSITY

  • Learn from our successes (and our mistakes)
  • ​Access to our weekly LIVE 1 hour mentoring and Q&A calls
  • ​Follow our proven business roadmap to get yourself off the hamster wheel
  • ​Gain the secret to great companies – GREAT COMPANY CULTURE
  • Scale everything in your business – FAST
  • ​Determine your leadership superpower via our unique format
  • ​Avoid the 7 deadly habits that kill millions of businesses each year
  • ​Create a growth culture that aligns everyone in the same direction
  • ​Transform your business into a customer centric machine
  • Follow our proven communication program that aligns everyone - daily
  • ​Build a sellable business (even if you don’t want to sell)
  • ​Develop a blueprint for hiring GREAT people
  • ​See growth problems before they happen
Workshop 1
STARTING WITH THE END IN MIND

Workshop Overview

The sad truth is that most business owners never live their entrepreneurial dream. It ends up more like a nightmare. Why? Because they never really knew what they wanted from their business. In this workshop, Judge walks us through how to build out our end game BEFORE the end. His process takes us through what do we want in the form of liquidity, net worth, material goods as well as health and more. You will find this to be one of the most important workshops in BurnTheShipsU.com because it provides you total clarity to keep moving forward to reach your goals.
  • Lesson 1: Time is not your friend.
  • Lesson 2: Are you operating at peak performance?
  • Lesson 3: Mapping out your personal and business end game.
  • Lesson 4: Mapping out your financial freedom number.
WORKSHOP 2
LEADING YOUR ORGANIZATION TO SUCCESS 

Workshop Overview

This workshop explores something that most business owners and leaders have never done…learn who they are as a leader. We start with your business DNA test and results, followed by your rhythm or chaos test. These results show you, in a way you have never seen before, what your strengths are as a leader. We also provide you insight into how your DNA impacts others in your organization. We cover the new dynamic between employers and employees, how to build a tribe of support people who fuel you in your business journey and we end with lesson 6 that shows you how to set meaningful expectations within your organization without being a bully leader.
  • Lesson 1: Who are you as a leader?
  • Lesson 2: Getting out of chaos and into rhythm.
  • Lesson 3: Knowing how your employees perceive you.
  • Lesson 4: Triangle of Trouble and Success.
  • ​Lesson 5: Building a support tribe.
  • ​Lesson 6: Setting expectations and getting results.
WORKSHOP 3
BUILDING A GROWTH CULTURE

Workshop Overview

Culture is a buzz word within the entrepreneurial world, but we actually teach you how to build a culture that aligns everyone for growth. Revenue growth, profit growth and client growth are all part of building an amazing culture. This workshop is packed with real examples of how the 7 deadly habits will kill your culture (and what to do about it), and how to actually build out core values that solve 90% of your hiring, firing and managing problems.
  • Lesson 1: Your team is currently walking zombies.
  • Lesson 2: WIMM (where is my money) company mindset.
  • Lesson 3: The 7 deadly business habits.
  • Lesson 4: Creating growth core values.
  • Lesson 5: Being relentless to your core values.
  • Lesson 6: Creating a customer centric company.
  • ​Lesson 7: Implementing a growth culture.
WORKSHOP 4
BECOMING THE 800 POUND GORILLA

Workshop Overview

Judge and Matt believe that being an expert will get you paid and being an amateur will get you crushed. You first need to understand the power of finding a profit niche, analyzing the competition to exploit their weaknesses, building out content that positions your company as a leader in your niche, targeting your ideal niche customer and building website content that positions you properly.
  • Lesson 1: Creating your niche and becoming the market leader.
  • Lesson 2: Doing competitive analysis to dominate in your niche.
  • Lesson 3: Creating your niche market leader positioning.
  • Lesson 4: Creating your ideal target customer.
  • Lesson 5: Building Market Leader Content.
  • Lesson 6:.Building a magnetic website that converts.
WORKSHOP 5
YOU MUST HAVE RECURRING REVENUE

Workshop Overview

Recurring revenue is the holy grail of business. When you have recurring, repeatable revenue each and every month, your cash flow and budgeting problems go away. However, the secret that nobody talks about with recurring revenue is what it does to your sell-ability. A company with solid recurring revenue can be worth 10X that of a company without it.
  • Lesson 1: Why you want recurring revenue.
  • Lesson 2: The three types of recurring revenue.
  • Lesson 3: The power of recurring revenue.
WORKSHOP 6
HOW TO QUICKLY SCALE YOUR BUSINESS

Workshop Overview

This workshop puts it all together for you. We walk you through how to properly set goals, put the right people in the right seats through a meaningful organizational chart and track it all through Judge's proprietary “Money Sheet” and daily “911” meetings. The end result is everyone on your team is aligned for one common goal…SUCCESS!
  • Lesson 1: How to properly set goals.
  • Lesson 2: Building the right organizational chart to scale.
  • Lesson 3: Breaking BIG goals into small activities.
  • Lesson 4: The eight things you must track and optimize daily.
  • ​Lesson 5: How to optimize your profits.
  • ​Lesson 6: Using the Money Sheet all day every day.
  • ​Lesson 7: How to run daily 911 meetings.
  • ​Lesson 8: Getting everyone aligned and in-rhythm.
WORKSHOP 7
HOW TO BE IN A POSITION TO SELL YOUR BUSINESS

Workshop Overview

Whether or not you want to sell your business, you should build a business that can be sold to the highest bidder at any time. We explore who might be a buyer for your company, what you MUST have in order to command the highest valuation and what the process of building a sellable business looks like.
  • Lesson 1: Determining what your company worth.
  • Lesson 2: Exploring the types of buyers for your company.
  • Lesson 3: The must haves in order to sell your company.
  • Lesson 4: What does the process of selling your business look like?
Additional Free Bonuses

Free Bonus #1:

Weekly 1-hour live group call with matt and judge

According to Entrepreneur.com, 93% of profitable business owners say that proper mentorship has been the key to their business. However, 63% of business owners say they don’t have a mentor. WTF? Why? Because great mentors are hard to find. So what most entrepreneurs do is go at it alone. They start their journey with little, if any, roadmap or council. We change this fact. Each week, Judge and Matt become your LIVE mentor. We start the week with a specific business topic video that we know is important. This video becomes the start of our weekly LIVE mentoring call. We will show you the who, what, why, when and how of this topic and then during the LIVE call, move to Q&A. You can ask us anything. Whatever is impacting your business either positively or negatively, we can and will answer for you, LIVE, each week. We become the real, live mentors you have been looking for, but haven’t found.
VALUE: $40,000/DAY

Free Bonus #2:

Business DNA Test and Results

When you know who you are as a business leader, your results will improve. How do you know? You test yourself. With your enrollment, you will receive your personal business DNA test and results. The results will provide you insight that you have never known about yourself.
VALUE: $2,000

Free Bonus #3:

Recurring Revenue Calculator

Recurring revenue is the key to maximizing cash flow and your company value. We provide you our proprietary software the helps you build out and calculate the impact of monthly recurring revenue on your organization.
VALUE: $3,000

Free Bonus #4:

Business Health Tracker

As you learn the “language of business”, you will understand that what you track matters. Included in your enrollment, is our unique business health tracker software that gives you the framework to build out every metric that matters and should be tracked.
VALUE: $5,000 

Free Bonus #5:

Private Facebook Group Access

Our BurnTheShipsU.com private facebook page gives you access to our network of members who are going through the program and often offer up opinions and advice to all of us.
VALUE: PRICELESS
So Let's Talk ABout the Cost

It's only $944

Judge and Matt believe the single greatest business investment you can make is to learn the language of business. This language is not taught in schools or on social media, but sooner or later you will need to learn it to reach your entrepreneurial dreams. Take the leap to learn the language of business from two proven business leaders who have used it to build 9-figure businesses, by taking action to enroll in BurnTheShipsU.com. Talk to your CPA, but your investment in your business might be 100% tax deductible.

Here is some of what you'll get:

  • Your personalized business DNA test and results.
  • Your chaos or rhythm business leadership test and results.
  • Competitive analysis workshop and template to beat your competition and dominate.
  • ​Step by step process to finally build out your company core values and learn to implement them NOW!
  • ​The 7 Deadly Habits that Kill Your Business and the skills to avoid or change them from ever happening within your company.
  • ​How to build a growth culture that aligns your team and propels revenue while reducing chaos.
  • Learning how your company is valued to a strategic or private equity buyer and the primary components of selling at any time.
  • Recurring revenue calculator to see what is possible to earn with you products or services.
  • ​Private Facebook Group membership to get continued content and network with like-minded people.
  • ​Business Health Tracker software that allows you to track all the key metrics in your business.
  • ​Weekly 1-hour group live call with Matt and Judge.
  • ​AND SO MUCH MORE!
Judge AND Evan HAVE BEEN SEEN OR
FEATURED IN THE BELOW AND MANY MORE
Potential Business Tax Benefits

Employees who take online classes to improve their job skills may be able to deduct tuition and related costs as unreimbursed employee expenses. ... The Tuition and Fees Deduction can reduce taxable income by as much as $4,000. You must itemize your deductions on Schedule A to claim this deduction.

*Note: We are not CPA’s and can not validate this, so please consult with your CPA. 
WHAT INDUSTRY TITANS ARE SAYING
ABOUT MATT AND JUDGE

ED MYLETT

FORTUNE TOP 50 ENTREPRENEUR

"Americans lack of financial security is far too common. Matt forces you to deal with the truth of your current financial situation and provides the actionable roadmap you need."

HANK NORMAN

CO-OWNER, 2 MARKET MEDIA

"Judge has a gift of understanding a company's potential value and knows how to package, position and motivate people to take massive action to WIN."

GRANT CARDONE

CEO, CARDONE CAPITAL

"Matt and his business concepts will wake you up and change the way that you think about business and money forever!"

BEN LAMM

FOUNDER & CEO, HYPER GIANT INDUSTRIES

"Judge is an all-around BAD ASS and a force to be reckoned with when it comes to marketing, sales and culture. He is a must to bring in if you are wanting to scale and sell your company."

LEWIS SCHIFF

FOUNDER, BUSINESS OWNERS COUNCIL

"Save yourself twenty-five years of hard knocks and do what Matt tells you to do in business."

BILL WOODITCH

FOUNDER & CEO, THE WOODITCH GROUP

"Judge is one of the few to give real how-to guidance and not just big ideas. His decision-making speed formula and revenue-driving model are game changers."

BRAD LEA

FOUNDER, LIGHTSPEED VT

"Matt’s wake-up call and road map will help you get there if you actually implement his business strategies and take massive action."
Results Don't Lie
let's make a bet
Judge AND Evan HAVE BEEN SEEN OR
FEATURED IN THE BELOW AND MANY MORE
Judge and I bet that you are spending more each month on Starbucks than you are on mentorship. Here is why…
 
According to Fox News, the average person spends $1,104 per year on Starbucks, yet according to Forbes, 63% of business owners have ZERO mentorship. Crazy right? 
 
For this exact reason, we built our Burn The Ships University + mentorship program and priced it at $994 for a lifetime membership. You can now choose to spend more with Starbucks than you do on yourself. OR how about this…DO BOTH! 
 
Use our university + monthly mentorship to pay for your Starbucks. We bet you will end up in a position to buy Starbucks for the whole office, every day, for the rest of your career.

Source: https://www.foxnews.com/food-drink/millennials-are-spending-more-money-on-coffee-than-retirement-plans
Still on the fence?
Watch the video below from attendees from one of Matt and Judge’s Burn The Ships Business Bootcamps. The content in this course become the foundation of their highly successful Burn The Ships Business Bootcamps.
Judge AND Evan HAVE BEEN SEEN OR
FEATURED IN THE BELOW AND MANY MORE

Questions?     Support@BurnTheShips.com

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IMPORTANT: Earnings and Legal Disclaimers

As stated by law, we cannot and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs or strategies. Nothing on this page or any of our workshops, courses, groups, websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings.

All numbers are illustrative only.